One of the most frequently asked questions from website owners is, “Why my site can’t be found on Google?” They know it’s important to appear in search engine results but they just don’t know why it doesn’t happen to them.
What Is Search Engine?
A Search Engine can be defined as a software program that searches a database related to specific search term and gathers and reports information that contains it.
In other words we can say that a computer program that searches for a specific word and returns a list of results in which they were found and the result pages separately are known as Search Engine Result Pages (SERP).
What are keywords?
Keywords are the words that tell the search engines what your website is all about. They are the same words that users type in the search engine query to find what they are looking for. Keywords play major role in a website content to be searched by a search engine. So, finding the right keywords for your website is probably one of the most important aspects of planning your website and online business. Getting it right can mean a great deal of traffic to your site.
Keywords are generally the combination of relevant words of your website which describes your business or product well. In search engine marketing the keyword or search phrase is crucial. Keywords can be a single term or keyword phases can be used which contain multiple words.
SEO – The Basics
As we all know that about 80% website traffic comes from the search engines and about 50%-60% of the users do not shows their interest beyond page1, the first page of organic search results. So it’s now need to get your website ranked at page1 on search engines, like Google,Yahoo, Bing etc. to attract the most of the relevant users and increase traffics of a business.Search engine optimization (SEO) is the process of getting your business searched throughout the web. Simply we can define SEO as the technique by which a site appears in the search results list, the more visitors it will receive from the search engine. It can provide a website better web presence. SEO can ensure a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
Search Engine Optimization is mainly of two types.
- Organic SEO
- Inorganic SEO
Organic SEO helps a website getting found on the search engines without paying the search engines for the placement, and keep getting listed for a long. Organic SEO optimization takes time to implement onpage and offpage strategies in websites, but saves a lot of money. Organic SEO is also known as “natural” or un-paid (“organic” or “algorithmic”) search results.
- Search results are long lasting.
- Builds greater trust over internet.
- Is cheaper compared to paid listings(in-organic SEO).
Inorganic SEO is an effective SEO strategy where we can get immediate results for websites. The results are showed to the right side of the page in leading search engines like google, yahoo and bing. These are sponsered links, where the visibility of your website is huge.
It includes usually paid services such as PPC – Pay Per Click, CPC – Cost Per Click, CPA – Cost Per Acquisition, banner ads, classifieds etc.
When it compared to other marketing strategies, inorganic SEO is a bit costly but a successful market strategy. It shows an immediate traffic for your business, which improves your Return On Investment (ROI).
These are some benefits using organic SEO for your business
- Results in short period.
- Site gains more visibility.
- More traffic in sort time period.
Why are search engines so important?
- Search engines are the biggest resources of your websites traffic.
- Higher traffic means more visitors.
- More visitors means more customers and higher profit.
SEO Process
- Analysis
- On-page optimization
- Off-page optimization
- Monitoring
- Reporting
- Improvement
Types of SEO
- On-Page Optimization
- Off-Page Optimization
On-page Optimization
There are many factors that contribute to showing up well in search engine result pages (SERP). Some of the most important items are found on the web site themselves and these are known as On-Page Optimization.
In other words Onpage optimization is a technique that makes a webpage more search engine friendly. By doing so search engines will send targeted or relevant traffic to a website or webpage. On page optimization is one of the very first step of SEO which every webmaster should look into. It probably won’t even take you an hour to learn and implement some of these on-page optimization techniques. It’s a long process to learn and implement in website.
Below we are summarizing some of the most important on-page optimization techniques for you. You can implement all of these in your website to get better exposure in search engines as well as increase your overall traffic.
Following steps should be strictly followed while doing on page optimization for a website or web page:-
- Keyword research and Analysis
- Optimization of title tags of all important pages
- Optimization of other Meta tags (Description etc…)
- Optimization of header tags H1, H2, and H3
- Analysis of bold tag
- Optimizing JavaScript and CSS codes
- Optimization of non index able attributes like Frames
- Optimizing HTML Source Code
- Image optimization
- Hyperlink Optimization
- Optimizing internal linking structure (Navigation)
- Optimization of external Links
- Broken links analysis & correction
- W3c Validation
- Creation & Optimization of HTML Site Map
- Creation, Optimization & Submission of Yahoo (TEXT) Site Map
- Creation, Optimization & Submission of Google (XML) Site Map
- Website architectural correction
- Content Optimization
- Canonicalization error correction
- Google Analytics Setup
- Google Webmaster setup
Off-Page Optimization
Once you have done all of your On-Page elements, it is time to focus your attention to the huge chunk of Off-Page SEO work. It is also important to appreciate the fact that nothing in search engine rankings is permanent, therefore Off-Page SEO work continues repeatedly until you decide that you no longer care about Search Engine Rankings.
Increasing page rank by improving search engine indexing can be done using search engine optimization. Off-page optimization technique involves link building strategy. Any webmaster interested in showing his website in the top pages of Google search engine should look for off-page optimization to increase search engine ranking.
Perhaps the number one to gain a higher ranking is to build a number of quality inbound links to your pages. This type of off page SEO can be achieved in various ways, such as leaving comments on other relevant blogs, exchanging links with a reputable site, and being added to blogrolls.
Off Page SEO is the best way to put your website on top. Basically, Off Page SEO is a technique in which you promote your online business but not the website itself. Unlike On Page SEO, you must optimize your website by applying techniques not done in your website. Off page optimization includes submission on article directory, social bookmarking, blog posting, forum posting, search engines submissions, directory submission etc.
Some Of The Off Page Strategies We Follow Are:
- Directory submission
- Press Release Promotion
- Article Submission
- Social Bookmarking Submission
- Social Networking
- Social Media Optimization
- Search Engine Submission
- Blog Directory Submission
- Yahoo Answers
- Forum Posting
- Documents Submission
- Business Profile Listings
- Blog Posting
- Blog Commenting
- Shopping Site Submission
- Review Site Submission
- RSS (Really Simple Syndication) feeds
- Classifieds submission
- Product Review Submission
- Link Building
