Social Media Optimization

Social Media Optimization (SMO) is the methodization of social media activity with the intent of attracting unique visitors to website content. Social media optimization basically includes placing a website/person/product/service on the various social media networks (Facebook, Twitter, MySpace, LinkedIn, etc.), and social bookmarking sites (del.icio.us, Mixx, Stumbleupon, Digg etc) so that the search engines can see more inbound links for a website.

Social Media is now firmly within the grasp of most leading marketers, and social media tools are being scrutinized, categorized and ultimately, optimized by most of the peoples.

Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

It is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.

The techniques involved with wiring SEO are not the same processes required to boost visibility in social networks like Facebook, MySpace, YouTube and Twitter. And it’s in social networks like these where people are increasingly spending time communicating, finding relevant and interesting content, and sharing it with their connections. So now, in addition to SEO, we have to implement and manage a Social Media Optimization (SMO) program around our content to increase visibility in these new environments.

The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Facebook and Twitter etc.)

These are benefits of doing SMO for a website:-

•     Targeted Traffic
•     Long term positioning
•     Continuous promotion
•     Highest ROI
•     Higher sales
•     Instant Traffic
•     Brand Building

A successful Social Media Marketing campaign leads to a lot more buzz about your brand online. When your message works with your users, they will spread your message more effectively than traditional methods. User Generated Buzz is the best kind of SMO.

Some of The Social Media Techniques We Use Are:

•     Social Bookmarking
•     Social Profile Listing
•     Social Event Marketing
•     Social Shopping Feeds
•     Blogging
•     Photo Sharing
•     Video Sharing
•     Game Sharing
•     Online Product Reviews
•     RSS Feed Promotion
•     Audio and Music Sharing
•     Question and Answers