How to Set up Google Apps for your Domain ?

What is Google Apps?

Google Apps is a suite of Google applications that brings together essential services to help your business. This is a hosted service that lets businesses, schools, and institutions use a variety of Google products — including Email, Google Docs, Google Calendar, and Google Talk — on a unique domain (e.g., www.yourdomain.com).

For instance, if you own the domain example.com and you sign up for Google Apps services Free Edition, every organization will get

1. Email address as user@yourdomain.com.

2. Google Sites

3. Google Calendar

4. Google Docs

In Free Edition User accounts allowed per organization is Limited to 10.

How to Set up Google Apps to your Domain ?

Step 1 : Get started with Google Apps for free Click Here.

Step 2 : Enter the Domain name in the text field and then click Submit. Then it ask’s to Create your new Google Apps login and about your Organization.

Step 3 : Enter the required fields and then click on “I accept! Create my account”. After Clicking a page appears which asks How would you like to set up Google Apps? then Click on “Go Express”.

Step 4 : Then You will get a page “Google Apps setup wizard for Your Domain name”. You have to verify your domain by adding a TXT record. Go to your Domain’s DNS Manager and add a TXT Record. You will get every thing in detail that how to add a TXT record in the Verification page you get.

Step 5 : After Following the method by clicking next button a page appears that “Direct mailflow to Google servers” then select you domain Register and Click Next.

Step 6 : You will get a page which contains the link of Domain Register which automatically add MX records in your domain DNS Manager. According to Domain Register’s you will get the link. As per Godaddy.com the link is Godaddy Link.

Step 7 : After Opening this link just Login with your Godaddy username and password and confirm the domain name. This will automatically add MX Records in You DNS Manager.

Step 8 : This may take up-to 48 Hours to take Effect. Thats it Setup of Google Apps for your domain is completed. Start Sending Emails with your Domain name as a Sender.

You can Login at 

Cpanel : https://www.google.com/a/Yourdomain.com

Email : http://mail.google.com/a/Yourdomain.com

Calender : calendar.google.com/a/Yourdomain.com

Docs : http://docs.google.com/a/Yourdomain.com

If you have any problems/doubts, Feel free to share it with us by commenting below, we will do our best to solve the issue for you.

How to Get 2500 Free Backlinks For Your Website

Most of us have seen website value calculators and whois search, pages that link to our domain and show up in the search engine results when we search for our domain name. The main aim of getting Backlinks are to rank top in the search engine. 

Now a days as many blogs are got affected by Panda update and lost their traffic. It is the best and automated way to get some backlinks/link popularity which is provided by IMTALK.

In this tool the script creates pages about your website/blog which is resulting in about 2500+ different pages with backlinks pointing back to your website. In this some of them are no-follow and some are do-follow. 

This tool creates page in well established websites which regularly crawled by Google and other Search Engines. By this your website/blog will get backlinks/link popularity, will be visited and indexed more 

frequently by Googlebot and other search engine bots like Yahoo, Bing, etc.

How to use this Tool : 

Step 1 : Just visit this Website IMTALK

Step 2 : You will get the tool named IMT Website Submitter, which is something like below.

Step 3 : Enter the Required fields, i.e. Website/Blog URL, Keyword, select the number of pages to be created and then click submit.

Step 4 : Now this tool creates the page and will also be pinged. That means backlinks/link popularity are being created which is something like below.

Note : Please do not interrupt till it counts to the selected number of pages.

Step 5 : By this way we can create 2500 Free Backlinks or a Link popularity, enjoy fast crawling and high ranking in Search Engine.

Google Releases Penguin Update 1.1

No matter that it’s late Friday night on the start of a three-day holiday weekend in the U.S., Google has just pushed out the first update to its recent webspam-fighting Penguin algorithm. Let’s call it Penguin 1.1.

Google’s Matt Cutts announced the news a short time ago on Twitter, calling it a “data refresh” that impacts less than one-tenth of a percent of English-language searches.

Minor weather report: We pushed 1st Penguin algo data refresh an hour ago. Affects <0.1% of English searches. Context: goo.gl/4f7Pq

— Matt Cutts (@mattcutts) May 26, 2012

Although webmasters and SEOs have been speculating consistently in recent weeks that Google had already pushed out a Penguin update (or several), Cutts specifically says this is the first update since Penguin launched back on April 24th.

Google has described Penguin as an algorithm change that’s aimed at webspam and, more specifically, “sites that we believe are violating Google’s quality guidelines.”

Penguin led to immediate outcries from across the SEO industry, with many questioning if it made search results better or worse. Because it’s an algorithmic change, Google said it wouldn’t consider reconsideration requests made via Webmaster Central, but it did setup a form for webmasters to use if they believe Penguin had hit their sites by mistake.

Even though tonight’s update affects a small percentage of English searches, that form is still online.

For more about the Penguin update, see the articles listed below.

Postscript From Danny Sullivan: In the comments below, you’ll see some people wondering if they haven’t recovered from this update, does that means they’ll never recover and should start over. I’d wait a bit longer before that.

After Penguin 1.0 came out, Google said that anyone hit by that had been penalized. But soon after, there were examples of sites that didn’t appear to be spamming Google but which yet had traffic drops.

A few of these might have been false positives, but it’s far more reasonable to assume that when Google wiped out wide swathes of links, some sites that used to benefit from those links lost credit. In other words, they weren’t penalized — they just didn’t get as much credit as before.

I’m still trying to get Google to confirm this or not, if everyone hit by Penguin 1.0 was really penalized or if there were some who just don’t get as much credit as before, because others were penalized. Stay tuned.

GoogleTalks About Penguin and The Ways to Recover

It has now been about two weeks since Google launched its Penguin update and so far Google are happy with the new spam fighting algorithm. However some who have been hurt by this update are still wondering how to recover and there still remains a concern about negative SEO. Matt Cutts, who is head of Google’s web spam team, has come out and answered some questions about this algorithm update.

Has Penguin Been a success?

The first question that was asked was ,the goal of any algorithm update is to improve the search results. So how has Penguin been for Google?

To which Matt Cutts replied “It’s been a success from our standpoint”

How About Those Weird Results?

Soon after Penguin was released, people immediately started showing some examples of very weird results. For example the official Viagra website was not listed on search results, however some hacked sites were. Along with this some people also spotted that an empty website was listed in the search results for “make money online”. There were also reports of other empty sites ranking on search engines as well. Scraper sites were also reported outranking the sites that they had scraped.

So the main question after all of this is how can Google Penguin be a success after all of this?

Well Cutts has said that many of these issues existed before Penguin had launched and were not caused by the new spam-fighting algorithm.

Revisiting the Viagra issue mentioned earlier, which has now been fixed, was a problem before Penguin hit. Penguin did not cause this.

False Positives?There are a Few Cases

What about these false positives? The people who feel they have been unfairly hit by Penguin when they weren’t carrying out any spam?

Cutts has come out and said the following about this

“We’ve seen a few cases where we might want to investigate more, but this change hasn’t had the same impact as Panda or Florida”

The Panda Update was Google’s big update which targeted low-quality spam last year. The Florida Update was a major update which Google carried out in 2003 that intended to improve its search quality. I would have to agree that both of these updates impacted sites a lot more than Penguin has, however not everyone may agree with me. It is also worth reminder that for any site which has “lost” in the rankings, someone out there has gained. However you rarely hear from those who have gained. The bottom line is Google seem to be pretty confident that the Penguin Update is indeed catching people who were spamming, just as was intended.


Why is Spam Still Getting Through?

When looking into reports recently spam is definitely the core reason why websites are dropping, but if penguin is working, why are sites that are clearly spamming still getting through?

Cutts answered this question with the following:

“No algorithm is perfect. While we’d like to achieve perfection, our litmus test is, ‘Do things get better than before?”

Cutts also explained that “Penguin was initially designed to be quite precise, to act against pages when there was an extremely high-confidence of spam being involved. The downside to this however is that some spam may get through, but the upside is that you have fewer false positives.”

Recovering from the Penguin Update

One of the most difficult things with this update is advising people on how to recover, this is because they have been deemed of spamming Google.


in the past if you have been caught spamming Google you were told to file a reconsideration request, however Google have come out and specifically said that reconsideration requests will not help those who have been hit by Penguin. Google have said that you will recover naturally if you remove the spam that is on your site. Along with this one of the main reasons that websites have dropped is due to their bad linking practices which Penguin is also targeting. Those People who have used sponsored WordPress themes, poor quality reciprocal linking, have purchased links or may have participated in linking networks, such as those recently targeted by Google may also find themselves being targeted by this Penguin update.

The main question after this then is how can people pull themselves out of these link networks, if they don’t have control over those links now? Matt Cutts answered this question with the following

Access to this site has been blocked as per court orders

Some major ISPs in India like Airtel, BSNL (MTNL) are blocking BitTorrent sites like ThePirateBay, Torrent Reactor, Extra Torrent, Torrentz and others. Not everyone is experiencing this problem but they soon will. Apparently the movie “3″ starring Dhanush which also featured the hit song “Kolaveri Di” had filed cases in court against these sites for illegally distributing content that does not belong to the site admin’s, owners or users and the court ruled in favor of the film, hence blocking major torrent sites.

After this action was taken by the ISPs, Anonymous (The Global Hacker Group) who have hacked multiple government sites of different countries including US, hacked Indian Govt and SC/HC sites as well. Lets see what’s gonna happen next in all this but the future of torrent seems dark.

List of sites being blocked

Isohunt.com
thepiratebay.org/thepiratebay.se
torrentz.eu
kat.ph
torlock.com
kickasstorrents.com
torrentfunk.com
fenopy.eu
 

Other sites being blocked

Vimeo.com
DailyMotion.com
Xmarks.com
Pastebin.com

I don’t know why are they blocking Vimeo. Surely you can visit all these sites without any problems but when you start searching or click on internal links of these websites you will get the message on a blank page “Access to this site has been blocked as per court orders”. 

Is this the end of Piracy? End of BitTorrents? Maybe yes! But there might be alternatives in the future. 

Access to this site has been blocked as per court orders Solution:-

UltraSurf:-

Browse the web sites completely anonymous
 

UltraSurf allows you to overcome the censorship and blockage on the Internet. You can browse any website freely, so as to obtain true information from the free world.

Key features

• Privacy - Protect Internet privacy with anonymous surfing and browsing -- hide IP addresses and locations, clean browsing history, cookies & more ...

• Security - Completely transparent data transfer and high level encryption of the content allow you to surf the web with high security.
 

• Freedom - UltraSurf allows you to overcome the censorship and blockage on the Internet. You can browse any website freely, so as to obtain true information from the free world.

What is A Google Dance?

The name "Google Dance" is often used to describe the index update of the Google search engine. Google's index update occurs on average once per month. It can be identified by significant movement in search results and especially by Google's cache of all indexed pages reflecting the status of Google's last spidering. But the update does not proceed as a switch from one index to another at one point in time. In fact, it takes several days to complete the index update. During this period, the old and the new index alternate on www.google.com. At an early stage, the results from the new index occur sporadically. But later on, they appear more frequently. Google dances.

Technical Background on Google

The Google search engine pulls its results from more than 10,000 servers which are simple Linux PCs that are used by Google for reasons of cost. Naturally, an index update cannot be proceeded on all those servers at the same time. One server after the other has to be updated with the new index. Many webmasters think that, during the Google Dance, Google is in some way able to control if a server with the new index or a server with an old index responds to a search query. But, since Google's index is inverse, this would be very complicated. As we will show below, there is no such control within the system. In fact, the reason for the Google Dance is Google's way of using the Domain Name System (DNS).

Google Dance and DNS

Not only Google's index is spread over more than 10,000 servers, but also these servers are, as of now, placed in eight different data centers. These data centers are mainly located in the US (i.e. Santa Clara, California and Herndon, Virginia), indeed, in June 2002 Google's first European data center in Zurich, Switzerland went online. Very likely, there are more data centers to come, which will perhaps be spread over the whole world. However, in January and April 2003 Google has put two data centers on stream which are again located in the US.

In order to direct traffic to all these data centers, Google could thoeretically record all queries centrally and then send them to the data centers. But this would obviously be inefficient. In fact, each data center has its own IP address (numerical address on the internet) and the way these IP addresses are accessed is managed by the Domain Name System.

Basically, the DNS works like this: On the Internet, data transfers always take place in-between IP addresses. The information about which domain resolves to which IP address is provided by the name servers of the DNS. When a user enters a domain into his browser, a locally configured name server gets him the IP address for that domain by contacting the name server which is responsible for that domain. (The DNS is structured hierarchically. Illustrating the whole process would go beyond the scope of this paper.) The IP address is then cached by the name server, so that it is not necessary to contact the responsible name server each time a connection is built up to a domain.

The records for a domain at the responsible name server constitute for how long the record may be cached by a caching name server. This is the Time To Live (TTL) of a domain. As soon as the TTL expires, the caching name server has to fetch the record for a domain again from the responsible name server. Quite often, the TTL is set to one or more days. In contrast, the Time To Live of the domain www.google.com is only five minutes. So, a name server may only cache Google's IP address for five minutes and has then to look up the IP address again. 

Each time, Google's name server is contacted, it sends back the IP address of only one data center. In this way, Google queries are always directed to different data centers by changing DNS records. On the one hand, the DNS records may be based on the load of the single data centers. In this way, Google would conduct a simple form of load balancing by its use of the DNS. On the other hand, the geographical location of a caching name server may influence how often it receives the single data centers' IP addresses. So, the distance for data transmissions can be reduced. In order to show the DNS records of the domain www.google.com, we present them here by the example of one caching name server.

How data centers, DNS and Google Dance are related, is easily answered. During the Google Dance, the data centers do not receive the new index at the same time. In fact, the new index is transferred to one data center after the other. When a user queries Google during the Google Dance, he may get the results from a data center which still has the old index at one point im time and from a data center which has the new index a few minutes later. From the users perspective, the index update took place within some minutes. But of course, this procedure may reverse, so that Google switches seemingly between the old and the new index.

The Google Dance Test Domains www2 & www3

The beginning of a Google Dance can always be watched at the test domains www2.google.com and www3.google.com. Those domains normally have stable DNS records which make the domains resolve to only one (often the same) IP address. Before the Google Dance begins, at least one of the test domains is assigned the IP address of the data center that receives the new index first.

Building up a completely new index once per month can cause quite some trouble. After all, Google has to spider some billion documents an then to process many TeraBytes of data. Therefore, testing the new index is inevitable. Of course, the folks at Google don't need the test domains themselves. Most certainly, they have many options to check a new index internally, but they do not have a lot of time to conduct the tests. So, the reason for having www2 and www3 is rather to show the new index to webmasters which are interested in their upcoming rankings. Many of these webmasters discuss the new index at the Google forums out on the web. These discussions can be observed by Google employees. At that time, the general public cannot see the new index yet, because the DNS records for www.google.com normally do not point to the IP address of the data center that is updated first when the update begins.

As soon as Google's test community of forums members does not find any severe malfunctions caused by the new index, Google's DNS records are ready to make www.google.com resolve the the data center that is updated first. This is the time when the Google Dance begins. But if severe malfunctions become obvious during this test phase, there is still the possibility to cancel the update at the other data centers. The domain www.google.com would not resolve to the data center which has the flawed index and the general public could not take any notice about it. In this case, the index could be rebuilt or the web could be spidered again.

So, the search results which are to be seen on www2.google.com and www3.google.com will always appear on www.google.com later on, as long as there is a regular index update. However, there may be minor fluctuations. On the one hand, the index at one data center never absolutely equals the index at another data center. We can easily check this by watching the number of results for the same query at the data center domains listed above, which often differ from each other. On the other hand, it is often assumed that the iterative PageRank calculation is not finished yet, when the Google Dance begins so that preliminary values exert influence on rankings at that point in time.

Google Panda 3.6 Update

Google has confirmed they have pushed out a refresh on the Panda algorithm on Friday, April 27th.

I noticed an uptick in Webmaster discussion around Google changes over the weekend, mostly at WebmasterWorld and asked Google to confirm if there was an update. Google confirmed they refreshed the Panda update on the 27th, but it was a limited update not affecting that many sites.

This was an unusual update being that Panda 3.5 was released on April 19th, making a 8 day gap between 3.5 and this update, 3.6. Typically Google pushes out a refresh of Panda every 6 weeks or so.

A Google Spokesperson said:
 

We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the over 500 changes we make to our ranking algorithms each year.

Who is Matt Cutts?

Matt Cutts works for the Search Quality group in Google, specializing in search engine optimization issues. He is well known in the SEO community for enforcing the Google Webmaster Guidelines and cracking down on link spam. Cutts also advises the public on how to get better website visibility in Google.

Google’s Penguin Update Makes The Wall Street Journal

The Google Penguin Update is now mainstream after The Wall Street Journal covered it in a feature story named As Google Tweaks Searches, Some Get Lost in the Web.

The story interviews a few small business owners who were hit hard by the update. One business owner saw his sales drop to $25,000 this month, down from $68,000 the previous month. Another small website owner saw roughly 30% of his traffic disappear over night. And another lost 20% of their traffic. Most of the article goes through small business owners who lives have changed for the worse due to this update. But there are some stories that lead me to believe they are not directly related to Penguin.

Again, there were several updates last month – Penguin was happened on the 24th. But there were two Panda refreshes, link network penalties, bugs and many more updates.

Even if all those cases were not Penguin related, Penguin is now main stream after hitting a major publication like the Wall Street Journal.

You can read the story over here.

22 Ways to Advertise Your Website for Free

Television ads are often prohibitively expensive for small businesses to produce and air. Magazine and radio ads are less expensive but still require a sizeable investment when part of an ongoing campaign. Although you can spend a lot of money on an Internet campaign, there are many ways to leverage the Internet and gain free advertising for your business. Following are 22 ideas to consider.

1. Increase your visibility on search engines: Insert keywords that describe your business into the HTML < META > tags on your Web site pages. Repeat these keywords in the text of your Web site’s homepage. Strategic use of keywords can put your business name at the top of customers’ search results. For more information, see our article “Optimizing Your Site for Search Engines and Directories”.
2. Put your URL on everything: Maximize your advertising efforts by listing your Web site address on everything you do. Print the URL on your company’s letterhead, on your business cards, on the front of your building or the door to your office suite. Use the URL in your e-mail signature. List the URL on any print advertising that you do, including phone books, brochures, flyers, and direct mail pieces.
3. Submit your site to every directory, specialty listing, industry organization, and yellow pages you can find: No matter what industry your business is in, there are online directories, such as Yahoo! Yellow Pages, that you should register with. Many business and industry associations allow you to list your business on their Web site. In addition, there are individuals who maintain popular lists of resources; use Web search engines to find these lists, and then create an entry for your business.
4. Utilize evangelists: Channel the energy of your most enthusiastic staff and encourage them to promote your company’s product as they surf the Web.
5. Blogs: A Weblog, or blog, is a collection of short articles, essays, or loosely-formatted thoughts, usually written by one individual. Since the 2004 U.S. presidential election, blogs have become extremely popular as both a medium to get your message out and a vehicle for paid advertising. Blogs also encourage reader comments, making them a valuable tool for gathering customer feedback. Companies such as Blogger (www.blogger.com) will host your blog for free. You can also install a blog on your own Web site with free software such as MediaWiki (http://wikipedia.sourceforge.net).
6. Podcasting: Podcasts are audio files recorded in a radio talk show format. By posting podcasts on your Web site and other sites like Apple’s iTunes (www.itunes.com), customers can subscribe to your podcasts, download them as soon as they are available, and then listen to them on their computers or portable MP3 devices. The software to create podcasts is free; for more information visit www.podcastingnews.com.
7. Join online communities: No matter what the topic, there are thousands of people discussing it passionately on the Internet. By contributing to these discussion groups, you can inform your customers and advertise your business..
8. E-mail lists: Cultivate a list of your customers’ e-mail addresses and send them new product announcements, coupons, special offers, and useful information. See our article “Introduction to E-Mail Marketing” for more information.
9. Get the attention of the press: Pitch news ideas about your industry to local newspapers, radio stations, and television stations. Pitch ideas to Web news sites. Propose that one of your employees be the expert interviewed in the news piece.
10. Win awards: Research organizations that give awards for the products or services you provide. Apply for these awards and take the process seriously. When you win, make the most of the publicity.
11. Donate time or resources to a charity: Encourage charitable organizations to promote your business’ donations and involvement. Try to get media coverage for the organizations and community causes you champion.
12. Publish information and reports about your industry: Provide consumers with free information about your business’ industry. Invest in potential customers and they will invest in you.
13. Reciprocal links: Companies such as LinkLeads (www.linkleads.com) help businesses by facilitating an exchange of hyperlinks. By allowing a company to insert links to their products on your site, a company will allow you to insert links to your products on its site.
14. Reciprocal banner ads: Companies such as 123Banners (www.123banners.com) help businesses by facilitating free banner advertisement swaps. By allowing a company to advertise on your site, they allow you to advertise on theirs. Be sure you retain control over what Web sites carry your ads, and what ads you post on your site.
15. Coupons: Make coupons available on your Web site and e-mail them to your customers. Encourage them to give the coupons to friends and family.
16. Free samples of your product or service: Offer free samples of your product or service. Distribute these samples as widely as possible. Register your giveaways with Web sites such as A+ Free Stuff (www.aplusfreestuff.com) that act as a clearinghouse for free products. Before giving something away for free, ask customers to provide their e-mail address or fill out a short survey.
17. Free classified ads: Use services like Yahoo! Classifieds (http://classieds.yahoo.com) to post free ads for your products and services. Also consider posting offers for free samples of your products, sweepstakes, and other giveaways.
18. Excellent customer service: There’s no advertising like personal recommendations made between friends and family. The best way to encourage this type of “viral marketing” is to provide excellent customer service. Take the time to properly train and motivate your sales people and do what is necessary to satisfy your customers’ needs.
19. Business alliances and partnerships: Build partnerships with businesses that offer complementary products and services, and then promote each other. Make joint press statements about your industry, your partnership, and your products and services. Make sure your partners provide links from their Web sites to yours.
20. Ezine: Write an e-mail newsletter, called an ezine, with articles about your industry, your products and services, and related news of interest to your customers. Check out sources such as goarticles.com and ezinearticles.com, which provide free articles you can use in your ezine. Advertise your ezine for free with directory sites such as www.ezine-dir.com.
21. Complimentary PR Have a new good or service you would like to get recognized? Write a news release and get it submitted through a PR service that, like the directories, provides free fundamental press release submittal services. These generally won't arrive at the main media outlets, most of whom use sites like PR Newswire or Business Wire, but the middle tier media outlet market can be accessed by PR services with cost-free options, like...  PR.com, PR Log, 24-7 Press Release, I-Newswire
22. Directory Listings Search for free company rosters and see what comes up. Tons and I mean loads, of websites that allow you to list your business or site for absolutely no cost. Why? Because their financial models are typically based upon the up-sell, see that, the premium listing. Oh you get the basics free of charge, but what you really prefer is the one that allows you to load pictures, videos, and the longer, expanded version recap. The good part is, nearly all of the free versions will list your site link, and this helps individuals discover you and your internet backlink method. Here are a few of the most popular directories: 

• Manta.com 
• Biz Highway 
• Dexknows 
• Superpages

    And let's not lose sight of the search engine wars that lead to millions  of   gratuitous, unclaimed Listings for Companies Like:

• Google Places 
• Yahoo Local 
• Bing Local

   Does it take time to complete their listing forms? You know it! It's free, but not effortle

  

What is Web 3.0

Is Web 3.0 just hype, or are people actually working with these technologies? Do people even understand what Web 3.0 is? That is what we endeavored to find out when in June 2011, we did a survey of about 200 people to see if they understood and were applying Web 3.0. Some of the answers we got back were expected, but we also did get some surprises.

I should first tell you about the survey population because it does have an impact on some of the data we collected. The survey went out to my list of about 10,000 people who are interested in collaboration, read my blog or have signed up in some way. The survey also went out to the 40,000 subscribers of Elearning! Magazine. What I would say about both groups is that they are pretty sophisticated technically, and they are early adopters of technology (see Figure 1). I believe it is this fact alone that accounts for the surprising number of respondents who said they were already doing Web 3.0.

Figure 1: 40% of the Survey Population Considers Themselves Early Adopters

When we asked about what tools they were currently using for collaboration and online community (see Figure 2), it was clear to see that social networks are now very popular.

Figure 2: Current Web 2.0 Tool Usage

This was not always the case. When we did a similar survey in 2009, only about 15% of those we surveyed were using social networks for work. Data from a 2010 Elearning study showed that 67% were using social networking and collaboration tools for business, and that number jumped to 83% this year. When viewed the other way, the data also supports this finding. When we asked who uses social networks for personal use only, in 2010 it was 10% and by 2011 it had dropped to 6%. Last year 23% said they were planning to use social networks and collaboration technologies; this year it was only 11%.

To support the claim of “early adopters,” 72% of those surveyed own notebook computers and 59% had smartphones, but only 20% had iPads or tablets. In software, 71% used blogs, wikis or forums, and 62% did audio or video podcasts. When asked about team workspaces (SharePoint was given as the example), 61% said they currently used them. These tools were used most often to find new information and connect with colleagues.

This slide neatly sums up the main differences between Web 1.0, Web 2.0 and Web 3.0.

What is Web 3.0?

In our survey we clearly defined Web 1.0, 2.0 and 3.0 so that those taking the survey all had the same frame of reference. The definitions we used in the survey are below:

• Web 1.0 is defined as organizations publishing content to people to inform them. In learning, this would be best illustrated by an instructor-led classroom, where students absorb what is pushed to them.
• Web 2.0 is defined as people publishing to each other to inform, work and socialize with one another. In learning, this would best be illustrated by a dispersed team collaborating on projects via social networks, group workspace and/or communities of practices.
• Web 3.0 is defined as people and machines publishing to and interacting with each other to inform and augment each other's work. In learning, this could be a learner who is recommended courses or solutions by the system for work or browsing he may have conducted. The content presented to the learner could be augmented with multiple layers of content, i.e., mobile application with location-based information augmenting a map.

61% of the survey population claims to have done a good job implementing Web 1.0, 37% Web 2.0 and 29% Web 3.0. This last finding was something of a surprise, as most of those surveyed (83%) did not believe Web 3.0 was here, but would be in 2015. 55% of those who implemented Web 2.0 say it helped collaboration.

White Hat and Black Hat SEO

Search engine spiders can spot the difference between white hat and black hat SEO efforts. Optimize your site with white hat search engine optimization techniques to increase your search results and avoid the penalties of black hat SEO. 

Meta Tags

 

Black Hat SEO - Stuffing or Spamming Meta Tags

Stuffing or spamming your Meta tags does nothing for your search results except flag your site as one using black hat SEO. Search engines are always on the lookout for spammed Meta tags. For example, let's say an online pet store called Fiction Pets is stuffing its Meta tags. The site's black hat Meta keywords might read:

<meta name="keywords" content="fiction pets, pets, dogs and cats, pet stores, dogs, cats, lizards, birds, dog collars, hamster cages, jessica alba, fish, dog shampoo, dog treats, bird seed, good dogs, bad dogs, nice kitty"> 

Its stuffed Meta description might read: 

<meta name="description" content="Fiction Pets is the best pet store of all the pet stores. You've never seen a pet store like Fiction Pets. best pet stores, good pet stores, visit pet stores, contact pet stores"> 

White Hat SEO - Choose a Solid Keyword Phrase

Research your keyword phrase. Choose a solid keyword phrase that accurately represents your page and use it in your Meta tags. An example of Meta keywords: 

<meta name="keywords" content="online pet store, fiction pets, pet supplies, pets store, pet supply store">

A white hat Meta description could be: 

<meta name="description" content="Fiction Pets is an online pet store with a full line of pet supplies for dogs, cats, birds, fish and more. Our pet supply store can help you get everything you need for all of your pets."> 

• Content

 

Black Hat SEO - Hidden Content

There are many ways to hide content on your site. All of them are black hat SEO methods.

Hidden content includes white text full of keywords on a white background. Another black hat SEO method is using comment tags to hide keywords. For example: 

<!--hidden content, hidden content is bad, hidden content in comment tags is bad--!> 

White Hat SEO - Quality Content

Content that targets a strong, related keyword phrase on each page wins every time. After you've chosen your keyword phrase, use it consistently throughout the page. For example, a page with a Meta title of "White Hat SEO - White Hat SEO methods" could have this first paragraph of content: 

White hat SEO is the key to effective search engine optimization. If you're not using white hat SEO methods, none of your SEO techniques will be effective. 

• Linking

 

Black Hat SEO - Link Farming

The idea behind link farming is that you exchange links with other websites to boost your site's rank in search results. Search engines like Google examine how many sites are linking to yours when determining rank.

With a link farm, you've traded your link with many sites for the sole purpose of increasing your site's search rank. In effect, you're trying to fool the search engine into thinking your site is more popular than it really is.

White Hat SEO - Inbound Linking

When someone links to your blog post or a page on your site within their content, you have a quality inbound link. Unlike with black hat link farming, inbound linking is not a link list traded for the sake of boosting your search results. 

Creating content that is compelling attracts site visitors. It also captures the attention of other webmasters who are looking to create their own content with contextual links to your site. 

• Page Elements

 

Black Hat SEO - Doorway Pages

Doorway pages are known by many names, such as bridge pages, entry pages, gateway pages, jump pages and portal pages. These pages are created to spam search engines with a certain phrase. 

A doorway page is created to get traffic based on keyword phrases and then funnel those site visitors to the main site. Most search engines catch doorway pages and sites are penalized. 

White Hat SEO - Headings

A better use of page elements is to break up your page visually with SEO-friendly headings. An article using <H1>, <H2> and <H3> tags that make good use of your keywords has more weight in search engines than a page full of regular-sized text.

Web 2.0 Sites List

This blog post is to provide you with a list of Web 2.0 Sites that can be used for  SEO. They are ordered by Google Pagerank and can be used as part of your search engine optimisation campaign for your local business, if for some reason you are not thinking about the benefits of SEO for your business then you should certainly create accounts and publish content on all of these Web 2.0 sites to protect your business from “brandjackers”.

PR 9 Web 2.0 Sites

 

http://wordpress.com

 

PR 8 Web 2.0 Sites

 

http://www.weebly.com, http://www.typepad.com, http://www.blogger.com, http://www.livejournal.com, http://www.tumblr.com, http://www.webs.com, http://www.squidoo.com

 

PR 7 Web 2.0 Sites

 

http://my.opera.com, http://viviti.com, http://multiply.com, http://www.xanga.com, http://www.yola.com, http://www.blogsome.com, http://edublogs.org, http://www.jimdo.com, http://knol.google.com/k

 

PR 6 Web 2.0 Sites

 

http://www.blogspirit.com, http://www.opendiary.com, http://www.blogdrive.com, http://www.tblog.com, http://weblogs.us, http://blog.com, http://www.blog.co.uk, http://hubpages.com, http://diaryland.com, http://www.bigadda.com/

 

PR 5 Web 2.0 Sites

 

http://www.20six.co.uk, http://www.terapad.com, http://typolis.net, http://zoomblog.com, http://home.onsugar.com, http://nireblog.com, http://business.blinkweb.com, http://www.insanejournal.com, http://blurty.com, http://www.free-conversant.com, http://freeflux.net, http://tabulas.com, http://www.sosblog.com, http://upsaid.com, http://home.onsugar.com/

 

PR 4 Web 2.0 Sites

 

http://www.soulcast.com, http://www.wordcountjournal.com, http://www.yousaytoo.com, http://www.netcipia.com, http://www.blogeasy.com, http://www.busythumbs.com, http://www.journalfen.net, http://www.memebot.com, http://www.blogabond.com, http://www.blog.ca, http://www.aeonity.com, http://blogstream.com, http://blogwebsites.net, http://bloghi.com, http://blogigo.com, http://blogstudio.com, http://blogtext.org/

Many of the web 2.0 sites in the list above require you to register, choose a username and then publish content. If you are using this list for reputation management purposes then choose your username wisely as for many of these sites it becomes part of the URL (www.thisisaurl.com/yourbusiness). To use these sites to help prevent Brand Jacking ensure you use your business name as the username and if you are using them to repair a damaged online reputation then your username should be the keywords that are effected in the search results.

For the best results, when publishing content on these websites use unique content for each. Google prefers to index unique content and you will receive a greater benefit from your efforts by using unique content.

what is web 2.0

Web 2.0 website is a web application which is use to create a website anyone can create own site with help of web 2.0. Most of the people makes websites as well as blog to publish on the internet. 

It's great offer to every body to become a owner of a website and publish their documents. Any one can promote their products through the web 2.0 sites.

Other Says:-

If you surf the Web design sites these days, you can't help but find references to Web 2.0. This is the new and revolutionary change that is sweeping the Web and allowing users to interact with the data available there in ways we never dreamed possible 10 years ago. But is this really the case? How much of Web 2.0 is just marketing hype and how much of it is actually new? 

 

What is Web 2.0

 

Originally in 2004, Web 2.0 was referred to as this idea of the "Web as a platform". The concept was such that instead of thinking of the Web as a place where browsers viewed data through small windows on the readers' screens, the Web was actually the platform that allowed people to get things done. But this really didn't catch on. In fact, it's fairly hard to grasp what that really means. 

Later people started thinking of Web 2.0 as the programming tools used to create the Web pages that were considered "cutting edge Web 2.0". This included AJAX and SOAP and other XML and JavaScript applications that allowed the readers to actually interact with the Web pages more like you would with an application on your desktop. 

Now Web 2.0 is really starting to mean a combination of the technology (like AJAX) allowing the customers to actually interact with the information. Web 2.0 is starting to mean the situation where amateur writers and developers are able to create applications and Web sites that get more credibility than traditional news sources and software vendors. This combination of powerful JavaScript tools like AJAX enabling nearly anyone to contribute to and interact with the data that we are all working with is really what Web 2.0 is. 

 

But is This Really New?

 

AJAX

JavaScript and XML have been around nearly as long as HTML and many sites have been using both to good effect. As Paul Graham said, "Basically, what 'Ajax' means is 'Javascript now works.'" This means that Web applications can now be created that interact with the users the way we have become acustomed with desktop applications. The lag and delay caused by server calls is mitigated by a lot of that information being sent asynchronously through JavaScript calls. 

Democracy and Community

These have both been around in limited formats for a long time on the Web. What makes them exciting is when they are combined with the applications that are possible with AJAX and more modern browsers. Web pages gave people the ability to express themselves like no other time in history. And Weblogs made an easy thing even easier. When Blogger was first set up, they thought of themselves as just an easy-to-use FTP client for Web pages. Now they allow many many people to get online and express their views. 

But it's more than just getting content on-line. With Web 2.0 type sites, it is possible to combine data from various sources, even sources that you don't own control or even exist, and turn that into data that people can use. For example, an idea for a Web 2.0 site might be to combine a Flickr tagged gallery of restaurants with actual reviews that people have written about those restaurants and a connection to Google Maps to find the restaurants in your area. The Web site which put this up might not have any of the data for the reviews, none of the photos from Flickr, and only an interface to allow people to pinpoint where they are or where they are going and either read reviews of local restaurants or even post a blogged review and attach it to those already tagged. 

 

Are You Ready for Web 2.0?

 

Chances are you're already using some application that is a form of Web 2.0. Some of the most popular examples are:

• Gmail
• Google Maps
• Flickr
• Del.icio.us
• Tecnorati
• Digg

 

But Before You Decide Web 2.0 Is Just Hype

 

You should read this article, written Jan 18, 2006, about Web 2.0: Is Web 2.0 Entering "The Trough of Disillusionment"? There is some basis for the Web 2.0 hype. It is an interesting way to think about the Web. In fact, I went to a Web site a few minutes ago that said "email me if you have any suggestions you want to see added to this site" and I thought "Why can't you just set up a wiki and let us add the items ourselves? If it's crap, we'll take it off ourselves too." 

Personally, I think the term is a bit stupid. In the fast paced world of the Internet, the Web would be on version 2000.0 not 2.0, but the ideas it generates are really interesting. Trusting our readers to provide the right information at the right time? That is revolutionary, it's not new, but it is a new way of thinking about our customers. In fact, they aren't our customers at all. They are our collaborators, our co-writers, and our co-producers. Web 2.0 has made it possible for us to actually connect to one another through the Internet, and not in a scary way like through chatrooms.

More Web 2.0

• Web 2.0 Resources
• AJAX