Linking Fundamentals

What is linking?

Linking has recently become an important aspect to consider when promoting a website. Many search engines have started to use link popularity to help determine ranking in their listings. Gaining links from other sites is also very beneficial because you gain added traffic when users follow the link from another site to your site.

What Is Link Popularity?

 

Link popularity is basically the number and quality of links that point towards your site. A link from a very important site is worth more than a link from a smaller site. The search engine companies think that an important site would only link to your site if your site was important, and it makes sense too. Try getting the main page of Yahoo! to link to you and you'll fail, but if you did get a link, then your site must be worth something. You couldn't even get a link to your site from a medium size site unless your site was important enough and had something to offer. Both of which are important aspects in determining relevancy - a search engines main goal.

The number of links is also important for the same reason. Your site must be important if many sites link to you. Search engines know these things, and that is the basis for link popularity.

Why is Link Popularity so important?

Now these days, inbounds links are the one of most important factor for getting a high keyword ranking, the most search engines are ranking their search result on the link popularity from your site. Not the quantity from the links, but the quality of those links is important. It's also important that the inbound links are in the same topic. Remember one good link can be more important than hundred bad links. Not only the search engines page ranking is important, good links creates also extra traffic to your website.

Types of Linking:

One-Way Links:

Search Engines can tell the difference between reciprocal links and "One-Way" links. One way links help you more than reciprocal links. Getting one-way links is harder than getting a reciprocal links. If you hire an SEO company, make sure they get you one-way links as part of their services. Ideas for one-way links; Give them a reason to link to you. Most one-way links are received by companies hat use "Link Ideas". They find a way to get you to link to them without returning the link. This can be done through services, web awards, free software, free tools, and any other method that makes people want to add your link without asking.

Reciprocal Links:

Contact the webmaster and ask how to get your site linked from them. A good approach would be to add them to your links pages first. We highly recommend you add them first and then remove it later, if the webmaster realizes that he has added a link that you requested and then has to wait for you to add it again, you are putting a burden on that webmaster. Do it the proper way and ignore requests for links from anyone who has not already added you to their links pages. Be sure to avoid third party companies that claim to place you on a PR 7 if you link to the home page of the webmaster. Their intention is to have you add the link and never return it.

Three Way Links:

A three-way link exchange refers to a kind of reciprocal link exchange among three domains instead of two. A reciprocal link exchange that is so popular today among webmasters is mostly a two-way linking.

Although there is a benefit in exchanging links in terms of SEO, it is said that search engines might not think such links are "natural". While linking to another website is the core of the Internet, and this net is really built with millions of links, creating the dynamic of network, excessive reciprocal linking could be considered as a link scheme such as link farms.

To make reciprocal links look more "natural", you can try a three-way link exchange.

You can contact the respective website owner or webmaster for link through:

• Online Forms
• Email