A little over a year ago, Microsoft launched this campaign named the Bing It On Challenge, which was basically a blind-search taste test pinning Bing against Google, while removing the branding.
Ian from Freakonomics reports
that the challenge was not just a "little fishy" but he feels Google
may have an "deceptive advertising claim against Microsoft." He details
why in his post at Freakonomics.
Matt Cutts, Google's head of search spam, shared this on Google+ and added some more color to his own thoughts on this challenge.
I
have to admit that I never bothered to debunk the Bing It On challenge,
because the flaws (small sample size; bias in query selection;
stripping out features of Google like geolocation, personalization, and
Knowledge Graph; wording of the site; selective rematches) were pretty
obvious.
It is funny, because when I posted a poll on Who Won In Bing It On Challenge? 60%+ said Google won.
Anyway, well worth a read when you have time.
Forum discussion at Google+.
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