Google's Matt Cutts On What Is A Paid Link

Yesterday, Google's Matt Cutts posted a detailed video trying to define how Google's manual spam fighters determines what is a paid link versus what is not.

Now, 99% of the time, Matt Cutts said it is clear if a link is paid or not. It is a clear transaction that the link on a site was paid $X for. But sometimes it is not clear. Matt summarized it on Google+ these are the other criteria Google uses to determine if a link is considered paid or not. Google asks these questions when looking at a suspicious link:

• What is the value of the gift, product, or service?
• How close is the gift, product, or service to actual money?
• Is it an outright gift or a loan?
• Who is the intended audience?
• Is the intent of the gift to get links?
• Would the gift be a surprise to third party?

Here is the video:

I strongly recommend you listen to it once today and once again shortly after.