In an April 1st video
released by Google's Matt Cutts - Matt makes it clear, Google will
never stop adapting, changing the search results. The search results
will always be changing, the result of that change is "flux," Matt said.
Google has to change because the web is changing, searchers are changing, devices are changing and spammers are changing.
Even
if the results are perfect today, Cutts said, they still need to work
on making them perfect in the future. Why? Because searchers will
demand more and more.
So yes, SEOs, you need to always be adapting and changing as well.
Here
is the video and yes, you will notice his shirt is changing colors as
he does this video (that was part of the April Fools bit).
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