Despite all the signals, chatter and reporting
showing that Google's search results appear to be updating as if there
was an algorithmic change at Google, Google has told me that there is
nothing going on.
Google said that they are not working on
anything and there is nothing going on around this. They wouldn't
comment more than that.
How can there be this much discussion and
noise around a non-Google update? It has happened before. Either this
is surrounded around normal algorithmic shifts without a refresh or
update, maybe around link penalties or maybe Google is hiding something
from us? I am not sure. I am just telling you that Google has denied
this.
So if your site took a dive in the past week or so and you
have no manual action, then it isn't real - it is fake. No, I am
kidding, it obviously is real but we cannot attribute it to a confirmed
Google update. In fact, it is Google saying there was no update.
I tried.
Forum discussion at WebmasterWorld.
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