As I reported last night out of the SMX Advanced keynote with Matt Cutts - the third version of the Google Spam Algorithm, also known as the PayDay Loan algorithm, is launching today.
Didn't we just have version 2.0 a couple weeks ago? Yes we did.
Matt
Cutts explained that 2.0 was targeting specifically spammy sites, while
3.0 targets more spammy queries. So the algorithm looks more at the
query versus looking at the site. You are smart SEOs, so you can figure
out what that means.
Matt also explained that version 2.0 also
added some negative SEO factors, to reduce the amount of negative SEO
that can happen. If you believe that.
I do not believe this
launched just yet, it may launch today sometime, or maybe tomorrow - but
likely today, Matt Cutts said. Based on the lack of complaints in the
black hat forums, I do not think it launched at the time I am writing
this.
Reminder, this will look specifically spammy queries, such
as terms like [payday loans], [casinos], [viagra] and other forms of
highly spammy queries.
Forum discussion at WebmasterWorld, Twitter and Google+.
Update: It began rolling out 4:40pm EST:
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