After learning about the Google SSL Algorithm
that was launched yesterday morning, I was eager to test my own sites
and see if migrating had an impact both in the short-term and long-term
in a positive or negative way in Google's rankings.
I jumped at it with my corporate site and have seen no positive or negative
signs yet. But I waited to do this site because it is syndicated by
Google News and I thought changing the URL will have an impact on
inclusion within Google News, thus removing me from the Google News
index.
So I asked two different sources at Google about this, one
through PR channels and our friend John Mueller, and both said there
should be no difference in migrating a Google News syndicated site
versus a normal site.
John Mueller wrote on Google+:
I
checked with the News folks -- HTTPS is fine for Google News, no need
to even tell them about it. If you do end up noticing anything, that
would (most likely) be a bug and something worth letting the Google News
team know about. A bunch of sites are on HTTPS in Google News, it would
be great to have more.
So in the next several
days, I will migrate this site over and be the guinea pig for all the
rest of you and let you know how it goes. The process thus far for us
has been:
(1) Set up the SSL certificate
(2) Restrict HTTPS to my office IP so we can test
(3) Fix any mismatch content errors, mostly due to (a) images (b) embeds (c) social share icons and the like
(4) Test again
(5) Test again
(6) Test again
(7) Set up the proper 301 redirects
(8) Test again
(9) Update the sitemap files and XML feeds
(10) Test again
(11) Flip off the IP restriction and open it up to the world and GoogleBot
(12) Test again
(13) Try and fail to do site move in Google Webmaster Tools
(14) Track Google Analytics and Webmaster Tools data
That has been
my process thus far and I will let you know how it goes for both a
normal web site and a Google News syndicated web site.
Forum discussion at Google+.
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