Increasing Your Traffic Using Document Sharing Sites

In this post we will focus on leveraging the power of authority sites like Slideshare, Scribd and DocStoc to drive traffic to your website.

After you created your documents you don’t have to do any complicated search engine optimization tactics in order for your docs to be indexed by Google. A simple ping and a social bookmark would be enough to get some decent rankings in the search engines and start sending free traffic to your websites.

People trust more a document then a sales letter. They know that on the sales letter the owner wants to engage them to buy. On the document they just look for information and you can simply provide that information to them and then in a non-aggressive way invite them on your website.

Creating accounts on this websites is pretty easy. You just have to choose a user name, a password and tell them a couple of things about you. I would recommend you use these kinds of site carefully. If you have a site about dogs for example it wouldn’t matter if you are a male or a female. But if you site is about pregnancy you’d better make a female profile. If you have a site about six pack abs it should be a man in your profile. This will give you more credibility and increase your click threw rate. Your profile should be at realistic as possible. Try completing your profile to 100% and be sure you include a photo of yourself or a photo of a real person.

Now that your accounts are all set up, it’s time to start getting your slideshows and documents made in the right way. You have a few choices on how to make your slideshows. You can either use PowerPoint, create a word document and them transform it into slides or create a PDF.

I recommend using PowerPoint because is much easier to work with and how to do it the right way for maximum benefit. First of all you should always think about what value are you going to provide, how are you going to structure your call to action and where are you going to send them after they read your document. Are you going to send them to your main website to find out more about your main keyword or are you going to send them on a sales page and try to sell them something. Depending where you will send them from your documents you will be able to decide how much content are you going to provide and how you will make your call to action.

PowerPoint will offer you the ability to change your background and customize it. I tested and I got to the conclusion that the white background works better than other colors or photos. You should keep it stupid simple.

Research your niche and build your slides with precious information from your competition or simply use information from your own site. Remember that you always need to provide good quality content. Your call to action should be bold and written in a different color than the rest of the text. You don’t have to build big slide shows. Having between 5 and 10 slides is enough. After you build your slides you should save them with your main keywords. For example if you have one main keyword and four secondary keywords you should save your slideshow five times once with every keyword. Don’t use an account to post more 15 documents/slides online. Having 15 is a decent number and if you start adding other slides related to other topics you will lose your credibility.

Start making at least 2-3 slides a day and you will see that the traffic will start increasing rapidly. If you do this for a couple of weeks you will notice that your documents are already gaining positions in major search engines.