Google Panda Update is the strategy of Google for showing only quality
websites in the search results and getting rid of low quality websites.
A reduction in the number of audiences has been seen by many bloggers
after Google panda update. At the same time many bloggers got advantage
of this Google update. When this update
was first broadcasted, 12 % of total websites affected. So due to this
update, the quality of the website or blog is mandatory. Your website
could only be shown in the search results if the quality is up to the
standard set by Google. There are also some blogs which are not fully
recovered from damages until now. So here we are going to discuss new
SEO strategies to overcome the traffic loss to your blog caused by Panda
update.
SEO Strategies:-
The reason behind this update was to increase the quality as well as to
reduce spam. Low quality websites having thin content, websites which
are just dependent on quantity of the content, those which have slow
loading time and websites which are covered fully with the
advertisements got affected due to Google panda update.
Before Panda update, Google showed web
pages depending upon their sole quality but after this update, only one
poor webpage could affect the ranking of the website.
1) Good Quality Content:
It is discussed many times earlier that
Google will not further compromise on bad quality content. For good
quality content, your material must be free from any type of grammar and
spelling mistakes. Your material must contain above 500 words.
Paragraphs, headings, sub headings must be used wisely. You can also
post images and videos related to your material.
2) Ads free Web Pages:
Lots of advertisements on your blog will
create problems for you. So after checking the quality of the content,
try spending some time in looking the advertisements and remove those
which you think are not advantageous. 2 to 3 ads are enough for your
blog so don’t make a rush of ads to your blogs.
3) Social Media:
+1 button is introduced by Google and
more you have +1s on your material, the more Google will like you. This
is not only about Google +1, keeping yourself active on other social
media also is the requirement. If the traffic is coming from different
social media then Google will like it very much.
4) Poor Quality Links:
The guest posts mostly include the links
of their websites. Most of the guests do not work on the quality of the
content present on their websites, they just post on your blog and it
will affect your blog.
5) Basic SEO:
It is very necessary that you have to learn basic SEO. Over-optimization is not allowed so don’t try to do this.
6) Avoid Excessive Keywords:
Using excessive keywords is acknowledged as a black-hat SEO strategy.
When Google see the excessive keywords it will consider it as spam.
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