Frequent Editing Your Blog Post Can Affect Your Search Engine Ranking

Many a times, just after publishing your freshly written blog post; you notice a spelling mistake or grammatical error. Your initial response – Simply correct the errors and re-publish the post as soon as possible.

 

Do you know – Frequent re-publishing your WordPress blog post hurts your search engine ranking drastically.

Bloggers usually do the following post-publishing editing works:

1. Correction of spelling and grammatical errors

2. Add forgotten or newly discovered content

3. SEO adjustments like – Editing the post title, URL, keyword adjustment, and even changing the image

How Frequent Republishing Blog Post Affects your SEO?

 

Editing the blog post multiple times before publishing is an usual practice. And, every bloggers should do this also. But, what happens – When you edit your already published post and re-publish again?

Results: Lower search engine rankings due to frequent pinging.

Ping: It’s an action of notifying search engines and other websites (3rd party services) that you have updated your content.

Here, a server sends a packet of blank information to another servers (SEs and 3rd party services like Technorati). As soon as other servers receive the packet, they immediately returned it to the sender (initial server).

It’s like – sending an E-mail to an address, with knowing that it can’t be deliverable, and subsequently be returned back.

When you re-publish your existing post (Ping), various search engines send their web-crawlers or bots to check for newer content to index.

Frequent pinging with little or no change in content is usually adopted by black-hat SEOs and smart (fool) marketers to achieve higher ranks.

Don’t think Search Engine bots are fool.They take it -Vely. And, mark your site as Spammy. SEs even stop sending web-crawlers to your site for indexing of new content, for a specific period. This results in delayed indexing of blog posts.

Final Words: So guys – If you have already published your blog post, don’t edit and re-publish it after few minutes or few hours. If you really want to add some fresh and new content to the existing one, then you can do it after few days or weeks.

Exception: Under the search engine ranking signal QDF (Query Deserve Freshness), where there is substantial amount of search for that incident (earthquake or tsunami kind of things) in a short period of time; Google ranks freshly edited and newer content (running commentary) higher.

Have you ever experienced this thing in your blogging career? Please add your experience in the comments below.