The internet is an ever adapting driving force for web traffic.
Internet marketing campaigns have had to be altered in conjunction with
the changing online world. When it comes to online marketing, there are
many techniques that can be implemented in order to raise brand
awareness and drive more business to your company. One of the most
effective methods of internet marketing is through the implementation of
social media marketing
campaigns. These campaigns focus the efforts of marketing across the
many social platforms. This is one of the most reliable methods of
online marketing due to the reach that social media has and the
potential it can bring to a company.
As with anything successful on the internet, social media websites
are constantly adapting to the changing requirements of the users. This
is so that they can improve their overall service to users over time and
so that businesses will invest more money in the marketing on their
platforms. LinkedIn, an extremely popular social media site with a
difference, is the latest social media platform to undergo a makeover.
LinkedIn is a social network catered around business, recruitment and
endorsements. It’s important if you wish to be successful in LinkedIn to
stay on top of updates and ensure you come up with a new strategy as
best to benefit from any updates. This is why we have created this, a
guide to three things you should use with the new LinkedIn.
Make use of the new custom header
With this update, LinkedIn have taken great care as to follow the
feedback from their users. The new design features a sleeker and more
corporate look with a cleaner navigation, directly based on the feedback
received from users. Company pages now have the advantage of adding a
new company banner and company logo to the top of their pages. This is
one advisable method as it can help to relate your LinkedIn profile to
your brand image. These company banner spots are quite spacious, leaving
you with plenty of room to place your recognisable banner and/or
company logo. In addition to the improved layout and banner/logo space,
the follow button also has a lot more prominence on page.
Update page with additional information
When you’re looking online for a company, you want to find as much
information as possible, without spending too much time finding it. This
is another one of the many improvements to the LinkedIn layout with
more company information being displayed. Recent posts and updates from
that company page are displayed when you land on the page. In the past,
you had to spend time scrolling and scrolling to find out more
information as the news feed box used to be limited to only a few posts.
Not only this, but user interaction has also seen an improvement
through commenting. Now, when a user wish to comment on something they
can do it right there on the page. It used to be that to comment,
LinkedIn would open another window dedicated to that comment. This
update should be used to post more regular and enticing information on
LinkedIn about your company. With a bigger window to see your updates,
and an easier way to communicate, users are a lot more likely to engage
you if you post more regularly.
Make more use of updating your products and services
With the new update comes a new place for your products and services
to be displayed. When you list your products and services, instead of
being placed in the navigation, they are now located in the right side
bar. This drastically increases the exposure your products and services
will get as they are no longer displayed within an internal page and can
be seen right away. This is why it should be worth considering
revamping them to make them seem even more appealing.
Conclusion
LinkedIn is a well known and well trusted social networking site. Just like with search engine optimisation
techniques, it’s not out of the ordinary for a social network to
undergo a change such as this (remember the massive Facebook timeline
update?) and if you make sure to always keep an eye on updates, you
should be able to use them to your advantage. This update focuses on
driving more attention to the business driving aspects of your LinkedIn
company page and in turn, to your business.
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