Google Hits 67 Percent Market Share Again, Bing Hits Another All-Time High

Core search activity was up pretty substantially in January, and Google’s US market share returned to the 67 percent level that it was at in November — all according to the latest comScore search engine rankings for January 2013.

 

Google’s market share rose from 66.7 percent in December to 67 percent in January. Bing’s market share was also up, from 16.3 percent in December to 16.5 percent in January — that’s an all-time high for Bing. 

The Bing gains, as usually happens, were tempered by a similar decline in Yahoo’s search market share, leaving the “Bing-powered search” combo still in the same 29 percent range that it’s been for some time now.

Search activity was up 11 percent in January over December to almost 19.5 billion “core” searches — comScore’s phrase that indicates it doesn’t include contextually-driven searches like those that happen when users click on a photo gallery and the next image is actually a search result.

A year ago, comScore estimated “core” search to be about 17.8 billion searches — that’s about two billion fewer searches than what’s reported for last month (January 2013).