As I reported last night at Search Engine Land, Penguin 2.0 / 4 is now live - this is the next generation Penguin update. As Google's Matt Cutts added,
this impacts 2.3% of English queries and also impacts other languages
but the percentage depends on the level of spam in those languages.
Matt officially announced it while on This Week In Google see towards the very end of episode 199.
Matt said on his blog:
We
started rolling out the next generation of the Penguin webspam
algorithm this afternoon (May 22, 2013), and the rollout is now
complete. About 2.3% of English-US queries are affected to the degree
that a regular user might notice. The change has also finished rolling
out for other languages world-wide. The scope of Penguin varies by
language, e.g. languages with more webspam will see more impact.
This
is the fourth Penguin-related launch Google has done, but because this
is an updated algorithm (not just a data refresh), we’ve been referring
to this change as Penguin 2.0 internally.
As you know, we've been expecting this
for some time, since its been over 6 months since the previous Penguin
data refresh. Again, this is not just a refresh, but an algorithmic
update.
Here are the previous updates:
There
are lots of people complaining about ranking declines and some about
boosts. It is too early to tell and I do expect to post a poll next
week asking you if you were impacted or not.
I deeply hope you only were positively impacted by this update.
Forum discussion at Google+, Cre8asite Forums, WebmasterWorld, DigitalPoint Forums, Black Hat World and Google Webmaster Help.
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