Yesterday, Google's Matt Cutts did something he doesn't often do - he
pre-announced changes Google will be implementing to the ranking and
indexing algorithms in the next few months. Specifically, he mentioned
about ten changes coming to Google's search results and algorithms over
this summer - in the "next few months" he said.
Of course, Matt,
Google's head of search spam, adds a disclaimer that timelines and
priorities may change between now and then - but this is what is
scheduled currently.
Here is the video:
Now, I go into detail on each of the ten points at Search Engine Land but here is the summary of those details:
- Major Penguin Update
- Advertorial Spam
- Spammy Queries Being Looked At
- Going Upstream At Link Spammers
- More Sophisticated Link Analysis
- Improvements On Hacked Sites
- Authority Boost In Algorithm
- Panda To Soften
- Domain Clusters In SERPs
- Improved Webmaster Communication
Since I will be offline the next two days, I may do more detailed scheduled blog posts about each one of these. For now, read Search Engine Land and watch Matt's video.
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