A new video
by Google’s head of search spam, Matt Cutts, talks about how potentially
using rel=”author” structured data can help Google’s Web spam team
improve search quality.
Matt Cutts explains that moving from the anonymous Web to a Web with
identity helps Google understand the authority and trust of the person
writing that content. It can help identify a spammer from an author with
a lot of authority and credibility.
The example given by Cutts is of our own Founding Editor, Danny
Sullivan. If Danny writes something in a low PageRank forum, Google may
consider that post written by Danny with more authority, despite the
overall domain/forum it was written on having low PageRank.
Here is the video from Matt:
Let’s not forget that despite Google talking about an algorithm or
having a patent on an algorithm, it does not mean Google uses the algorithm in their live search results.
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