Google's Matt Cutts latest video
answers a quick question, "does using stock photos on your pages have a
negative effect on rankings?" The answer is currently no.
The
images you use on a page have no ranking impact, either positive or
negative, on that web page ranking well or not. At least directly.
Matt
doesn't get into the possibility of nicer, more unique, images having
more of an appeal to readers, bloggers and reporters. Which then can
encourage more shares and links to the story. But looking at stock
images as a ranking factor is currently something not done.
Matt
Cutts said they will look into maybe looking at using the unique value
of an image as being part of the ranking algorithm or a signal in the
ranking algorithm. But I am not sure if he meant that. :)
Anyway, stock images, like the one I used here, should have no impact on this story not ranking.
Forum discussion at Google+.
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