Matt Cutts, Google's head of search spam, in another video
answer, responds to the question about using ccTLDs (country code top
level domain names). The question was "Should I use ccTLDs for sites
not targeted to those countries?"
The answer is pretty straight forward. If it is part of the list of generic ccTLDs
that Google has specifically said there is enough use to warrant them
to be generic, then go ahead and use them. If they are not on that
list, then be warned, the site on that ccTLD may be localized to the
country of the ccTLD.
Here is the video:
In the Google+
post, one person brings up the domain youtu.be, which I used above to
link to the video. In that case, it would be a ccTLD that is NOT
generic, according to Google's own list. But since it redirects (well, a
302 redirect), it doesn't matter much. But if the main site was
youtu.be and not youtube.com that would be an issue.
Forum discussion at Google+.
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