So we know
that if you have a penalty on your site and you move your site to a new
domain and redirect the URLs to that new domain, the penalty will flow
because of the redirects. That is known.
What I did not know is
that if you took your site and moved it to a new domain but did not
redirect the old domain to the new, that Google may also pass along the
penalty without redirecting the URLs.
If the site is basically a
copy of the site and all you are doing is moving it to a new domain in
order to leave your link or other Google penalty behind, it might back
fire on you. Google's John Mueller told me yesterday in a video at 23 minutes and 15 seconds in that it is very possible that the penalty will follow the new domain even without redirects.
John
said that if you have a site with a penalty and you take the site and
simply move it to a new domain name, even without using the site
migration tool or setting up redirects, Google may figure out it was a
site move and pass along the penalty.
So the easy answer is not to
simply move to a new domain for your site, cause Google may pick up on
it and stamp it as a site move automatically and thus pass along your
penalty.
Here is the video, fast forward to 23 minutes and 15 seconds in:
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