In today’s video from Matt Cutts, Google’s head of search spam reaffirms the significance of backlinks.
The video is in response to the following question:
Does the big G have a version of the search engine that
totally excludes any backlink relevancy? I’m wondering what search would
look like and am curious to try it out.
While Cutts says there is no public version of the search engine that
excludes backlink relevancy, he confirms his team has run internal
tests to see what would happen.
According to Cutts, excluding backlink relevancy resulted in “much worse” search quality.
“It turns out backlinks, even though there’s some noise and certainly
a lot of spam, for the most part are still a really, really big win in
terms of quality for search results,” says Cutts.
No comments:
Post a Comment