Earlier this month, we reported on a In-Search Video Google AdWords issue where advertisers were claiming in-search ads stopped working after upgrading to enhanced campaigns.
After
some time, Google's Zuzana Stierankova Moran (aka Zee), came in with an
update. The update basically said it is an upgrade, a feature, and not
necessarily a bug.
She wrote:
You may have
noticed some changes to in-search performance recently. This is related
to a backend change to our ad serving system. We made this change so
that in the future, we can bring you additional targeting features for
your in-search campaigns (this includes topic, interest and demo
targeting, as well as remarketing and frequency capping). We’re also
actively working to ensure that performance on the new backend system is
similar to that on the old one. As ever, however, we suggest you
monitor your account to optimize the performance of your in-search
campaigns.
So the reporting is new and thus
different, but Google is working on making the numbers as "similar" to
the old one as possible.
I just love how reporting can completely change based on who and what runs the report. Makes you question things, doesn't it.
Forum discussion at Google AdWords Help.
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