Early this morning, Google pushed out a Google Toolbar PageRank
update. This update shocked webmasters because no one expected it, at
least not in 2013.
As you may remember, the last Toolbar PageRank update was over 10 months ago on February 4th. As I said at the six-month point,
it was unusually for Google not to push out a PageRank update
quarterly. Then Matt Cutts, Google's head of search spam, told us there
won't be a PageRank update before 2014 - or at least he thought so.
Today,
December 6th, the Google Toolbar PageRank values have been updated. I
guess the upper management, executives, or Larry Page, didn't want
PageRank to go away after all.
This makes me sad, as I am sure it
makes many Googlers sad. Why? Because SEOs and Webmasters obsess about
Toolbar PageRank, to the fault of Google. And as I said time after
time:
Despite PageRank still being part of the
algorithm, SEOs know that toolbar PageRank is often outdated and not
that useful. In addition, there are many other factors part of the
algorithm that may or may not be as important as PageRank.
Anyway, I do hope your green pixel dust improved since February.
Here is a useful video from Matt on this:
Forum discussion at WebmasterWorld, Black Hat World, DigitalPoint Forums and Google Webmaster Help.
Update: Matt Cutts confirmed it on Twitter, seemed like an afterthought:
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