Google's Matt Cutts posted a video
yesterday explaining that "stitching content" is a bad idea. In short,
stitching content is when you take snippets from various articles
across the web and place it on a single page, even with linking to it.
Matt
explains there is a difference between writing a summary on a topic by
using sources. But you aren't simply copying and pasting those sources,
you are summarizing them and explaining them in more detail. He cites
Wikipedia as a good example of doing this.
But bad examples would be just copying and pasting quotes and adding links to those sources or not.
I joked on Google+
that isn't Google theoretically doing this with their knowledge graph?
Basically taking snippets of content and putting it together in a box
and heck, they aren't even citing the source.
Truth is, no one
likes to read these types of stitched pages - that is indeed true. But
the knowledge graph is user friendly and useful.
Here is Matt's video:
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