There is an interesting thread that I am not sure if I am looking into too much. The Google Webmaster Help
thread has a representative from Rasmussen College complaining that his
business management degree page no longer ranks well in Google. Now
that is not the interesting part, the complaint. :)
The
interesting part is that he said it only started dropping in the
rankings when Google decided to add a date in the search results to the
snippet. Despite the page not having any date based information on it,
despite the fact that the page is not article like content, despite the
fact that the page is a sales page for the school - Google dated the
page.
So John Mueller of Google simply responds:
Thanks for posting -- I've passed your feedback on to the team!
The question is, why did Google date the page? If it did, did that impact the rankings of the page or was it something else?
Clearly
for QDF types of keyword phrases, articles that are old should not
rank. But what made this page a dated page? What made the keyword
phrase responsive to QDF?
I may be looking into the lack of
information in John's post, a bit too much. But I figured I share it
and see what you all had to say.
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