Every professional blogger dreams of writing a blog post that can go viral.
So, what makes a blog post viral? It actually starts from
pre-scripting phase and extends till post-scripting actions taken by
you.
Viral: It means, an article which earns tons of
links, mentions, social media share (Facebook likes, Tweets, G+) and
create an online buzz in a particular niche.
So, without much ado, let’s write a killer article step-by-step and make it viral.
11 Tips to Write a Viral Article
1. Choose a topic in your niche which is currently in demand, but with a bit different opinion by online communities.
2. Compose a
killer article heading. Web-surfers or visitors click on an article or
ready to invest their time, only when the article heading is convincing
or promising enough to fulfill their needs.
3. Next, start
your article with a strong opening paragraph. A paragraph which compels
the readers to read more by generating curiosity and hopes. It works
like a charm. In copywriting “If the opening is well, everything is
well.”
4. The body of the copy or article should be in a “reverse waterfall” fashion.
It means, put the most important things at the top and gradually come
down and down with a bit of lingering curiosity till the end. Online
copywriter and newspaper journalists use the “reverse waterfall”
technique for successful marketing of their content.
5. No matter
how serious is your topic; your article should be entertaining.
Info-tainment articles have the maximum ability to go viral in online
world.
Everybody knows online readers have very less attention span. To make
them glue to your blog post you have to be witty with your language and
description. Put some funny one-liners, comparisons and examples where
ever possible.
6. Make your article as simple, and as beautiful as possible.
This can be achieved by throwing some bullets, block-quotes and
graphics here and there. A picture tells thousands of words. But, you
shouldn’t add pictures to your article only for the sake of adding
pictures. Your graphics should be well chosen and compliments the
article well.
7. To make a
blog post viral, you have to disagree with the online folks (few
groups), or express your point of view completely different from larger
audience, or write something which is legitimate but evoke an instant
emotional reaction in readers’ mind.
Unless and until you tickle the mind, brain and hearts of people,
they are not going to spread your words. To own the heart of certain
group of people, you have to disagree with other groups.
But you should exercise caution while writing controversial posts. Apart from courage, it needs brain and extensive research.
8. Make your article length standard. People usually abandon long articles due to short attention span.
Length of a blog post usually depends on the subject matter and your
audience. Don’t think, one-thousand words article works every time. In
my opinion, a 700 to 1000 words article is considered standard. In that
number of words you can easily convey your imagination and message.
9. Again, a
strong closing paragraph acts like “Cherry on ice” for your article. The
last paragraph of the blog post is completely your. You should convey
your personal opinion or message to the readers and online world which
can put a dent, which can create a ripple in blogosphere and social
media.
10. Optimize
your blog post for search engines (SEO). But, for God’s sake don’t break
the flow and structure of the post in the name of SEO (Search Engine
Optimization).
Your blog post should flow freely and naturally with a subtle touch
of SEO. You can call this “Stealth SEO or Invisible SEO” where an
ordinary web-reader can’t notice the SEO aspect, although the post is
SEO optimized.
11. Last but
not the least – Promote your blog post in social media insanely. Social
media is the right platform which can help your blog post go viral.
Don’t be shy, you can request your close friends to promote your post on
their Facebook, Twitter and Google+ pages.
Finally, writing a viral blog post requires a creative mindset, spare
time and a bit of luck. So, what are you waiting for? Let’s write one…
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