As you know by now, Thursday/Friday of last week, we had two pretty important Google updates. We had an EMD update on Friday and a Panda update begin on Thursday and continue throughout this week.
The
question webmasters and SEOs are asking themselves, if they saw a drop
in Google traffic, is... Was it the EMD update that hit me or the Panda
update that hit me?
Clearly, if you have a keyword-less domain,
for example, rustybrick.com, and if you were hit (was not), then you
know it was Panda and not EMD. But what if you are searchengineland.com
and you were hit (was not), how do you know if it was EMD or Panda?
Looking at the Google traffic might not tell you the story because they are overlapping updates. Here, take a look:
Now,
EMD was specific to happen on Friday or so at some time. Although, I
think it was rolled out late Thursday as well - but I cannot prove that.
The
Panda update started on Thursday, according to Google, and is expected
to continue to be pushed out until throughout this weekend. So more
changes will be felt over the weekend, I suspect.
How do you know
if you have a keyword based domain and you see a decline in Google
traffic, if it was EMD or Panda related? Maybe it is both? Maybe EMD is
baked into Panda? Google said it only goes after low-quality exact
match domains (EMDs) not high-quality ones. But I doubt they are baked
in.
For me to run a poll to find out from SEOs if they were hit
by the EMD update or the Panda #20 update, it wouldn't give me anything
solid to report back on.
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