30 % Percent Of Google Users Admit They Will Use Bing More Often After “Bing It On” Challenge

You may remember that around a month ago I wrote a blog post about the “Bing It On” challenge. This “Bing It On” challenge was basically a taster of both Bing and Google side by side and you had to choose which one you liked best based on which provided you with the best search results.

Now after an independent Survey of around 4,700 people who took this challenge, 1 of these being me, Bing is claiming that it’s changing the attitudes of the many people that took this tests:

“We asked for people’s impressions of Bing before taking the Challenge and then after they completed it. What we found was 64% of people were surprised by the quality of Bing’s web search results. Over half of the people surveyed indicated their impression of Bing improved after seeing Bing’s web search results next to Google’s. Additionally, of people who identified Google as their primary search engine, 33% said they would use Bing more often after taking the Challenge and 17% who found Bing more favorable after taking the side-by-side comparison said it revealed flaws in Google’s results.”

On the whole this is certainly positive news for Bing, however one question remains. Will Bings share within the U.S. market share actually move? People who take surveys are very often guilty of saying one thing, such as, “Yes I’ll use Bing more often, then not using Bing at all or very little.

Bing have even admitted this by saying that search habits are hard to break. For example when I carried out this test I kept getting Bing as my preferred search engine , however, I have used Google and nothing but Google ever since. Even though at this moment in time Bing’s market share is at an all-time, Bing has a long way to go before they are able to catch Google.

Bing have also confirmed that the Bing It On challenge website has had around five million visits, although they didn’t say how many followed through to then take this challenge. From this point onwards the challenge will simply continue to run and Bing have said this is “just the start” of its efforts to change what it calls “the Google habit.”