Google June - July Search Quality And Algorithm Changes

ue to the skipping of an announcement in June this report is one of the biggest ever, with over 86 changes, however as ever I will only run through the ones that stuck out for me and the ones that may interest you, the readers.

Website Clustering

If you’re like me and a large number of people out there, a very regular and more than active Twitter user, and follow more than your fair share of SEO industry accounts. You may have seen a lot of complaints recently concerning how a number of domains are simply dominating Google’s search results. On some of the queries out there, it’s not been unusual to notice the first 8-9 results coming from the same domain

I and a number of people out there think that this may have something to do with what Google calls “site clustering,” this was a common item appearing in Google’s blog post, as you can see below:

There was also another update named Bergen which was exactly the same as #82541, which I have posted below so you can see exactly what I am talking about:

I am all for Google making my search results “simpler and better”, however with some of the search results that are currently being displayed it seems as if things are simpler and not better.

Google’s Ever Changing Ideas

Over the many years that Google been around they have always changed their ideas on this subject. When they first started it used to be no more than 2-3 results from one domain that would appear on the first page of Google search results and the 2nd and 3rd results would be indented below the first. This was then followed by Google removing the indents and beginning to show nearly a full page of results from one single domain they later pulled back on this idea, limiting a single domain to only receiving about four listings on a single page of Google search results.

It now looks like this is going to be changed all over again and people are now seeing 8-9 results from one domain on same page, this cannot be providing better results. Along with this if Google have “multiple projects” planned which are related to this, I suspect that we might carry on seeing many more changes within the coming month(s) where site clustering is concerned.

Page Quality

Google are pretty vague on these page quality updates (this is no big surprise), however I simply wanted to indicate that there are around 8 changes in what Google is calling its “Page Quality” project, pretty interesting stuff. However I will only show you 6 of these are 2 of them are for different countries, Japan and Korea.

Now you may notice a theme above with all these updatea, if not don’t worry, I will explain. As you can see all of these updates talk about “High-quality content”, “trusted sources” or “unique content”. This is exactly what Google have been going on about for the last 18 months or so.

NG2?

This update is very interesting…….

Now I Cannot claim to know what this is about, however it looks very important and something that each and every SEO company out there should know about.

Changes To Sitelinks

Google blog post also includes four different changes that are related to how Sitelinks work.

Google is basically taking the liberty to rewrite titles, drop “boilerplate text” and make the wording of some individual search results more user-friendly, which is always useful.

There are many more updates on Google’s blog post but these are the ones that stuck out to me, if you want to read more go to “http://insidesearch.blogspot.co.uk/2012/08/search-quality-highlights-86-changes.html” to find out just what has been updated.