Search Engine Optimization Guide

A few days after Google released their own guidelines on Search Engine Optimization  we here at Sanjay Burman thought it would be a good idea to release our own little SEO guide. Although there are a huge range of things to go over I will just stick the the basic and most important steps for when it comes to SEO.

Meta Tags And Titles

It is important to ensure that all of the content within your meta tags and titles for each page is relevant and straight to the point. The meta description however is considered to be somewhat useless nowadays, however you should still use this as it provides the description for each page on Search Engines. All in all by putting some time and research into keywords you are not losing out.

Keywords And Your Page's Content

When it comes to the content on your pages it is important to ensure that keywords are inserted, as these will determine what each specific page is targeted for. However, ensure you do not add too many keywords into your content or all around the page as this is considered to be black hat SEO, which is looked at in a bad light by Google and other search engines. Before you do begin to insert keywords into your page, it is important to carry out keyword analysis, this enables you to find the best keywords to target. when you have found your keywords and have wrote out all of your content it may be a good idea to carry out content analysis, this will give you a second chance to ensure that all of your content is relevant and all the right keywords are there.

Internal And External Linking

 Both Internal and External linking can be very important for your website, for those of you who aren't sure what each one is there is no need to worry as I will now provide you with a quick summary. Internal linking is when you link from one page on your site to another. External linking is linking from a page on your site to another page on somebody else’s website. By carrying out an internal linking strategy on your website you can enable people to navigate round your website much easier as well as boosting your SEO. External linking, if done properly, can boost your SEO quite well, especially if you are linking to high PR and high quality websites. However by linking to spammy and under performing websites you can actually lost some of that SEO power, or worse be penalised by Google. So before you begin linking it is important to do your research.

Blogs

Running a blog on your website can be very helpful for you and your potential customers, lets start with the benefits it offers you, the website owner,however. Firstly, by running a blog you a constantly providing Google and other search engines with fresh content which can be crawled. Secondly, by using an internal linking strategy you can even boost some of your keywords within the search engine results.Last but not least, when you have created and published a blog by posting onto sites like Twitter or Facebook you can instantly get some attention. Now back to what blogs can offer to your customers, by having a blog on your website you can provide your customers or potential customers with the latest news and information within your industry, which they may just find very useful.

Keep Your Website Up-To-Date

When it comes to maintaining your website it is important to constantly be providing new and fresh content, as stated earlier the search engines out there love to crawl fresh content. Along with this it is really simple to do, all you need to do is freshen up your pages content, add new content or pages or just update the news section. All of this can very much help when it comes to seo.

Press Release

Press releases can be great for Search Engine Optimization. There are two different ways that they can help you. One of the advantages of press releases is obvious, in that if you run a press release campaign the people out there are going to learn more about you and in turn and use search engines to find you and maybe even use your seo services or whatever services you may be providing.

The other advantage to press releases is a little less obvious but can be just as important. There are quite a few online press release websites out there that will expose your press release to journalists and anyone who may be interested in what you are providing. Along with this the search engines will index these pages and provide valuable links back to your website.

Although these are not all the points that need to be covered when it comes to SEO these can provide your website with the main and most important seo techniques. If you can think of any more or just want to leave a thought, please do not hesitate to comment below.