How To Make Your Blogger Template SEO Friendly

Do you want to make your Blogger template SEO friendly but don’t know how the whole thing works? Optimize a blogger template with proper SEO is extremely crucial because it indicates how well your blog is being crawled. On the other hand, Search Engine Optimization doesn’t possess the same significance that it uses to have in the past because now Google’s main priority is quality content. Still, optimizing blogger templates with correct technique will not harm you instead your visitors will enjoy the fruitful changes that you have done in your template. Most of the Blogger users think’s that SEO stands for the number of backlinks but deeply it means how well a certain page is organized with proper attributions i.e. H2 Tags, Permalinks, and etc. If you are trying to make your existing Blogger Template Search engine Friendly, then you have arrived to the correct destination. Today we will discuss how we can optimize our Blogger Template for Search engines.

1. Adding Proper Meta Description and Keywords Tags in Blogger Template:

Most of the Blogger Templates are designed by unknown designers so it is quite clear that it lacked a lot in SEO. If you have ever edited a Blogger Template, then you might have noticed that most of the templates don’t have Meta tags. Though, Meta tags and keywords can be changed with Blogger’s New Search Preference tool but doing things manually has greater significance so, first we have to optimize our Blogger Template with Meta tags.

Just Go To Blogger.com >> Template >> Edit HTML >> Proceed

Search For <head> and just bellow it paste the following Code

<meta content='text/html; charset=utf-8' http-equiv='Content-Type'/>

<meta content='Your_Blog_Description_Here' name='description'/>

<meta content='Your_Blog_Keywords_Here.' name='keywords'/>

Replace Your_Blog_Description_Here with your blog description but make sure it shouldn't exceed 60 characters. Also replace Your_Blog_Keywords_Here with 10 to 15 keywords that relates your blog niche.

After adding the above Chunk of codes, you have successfully enhanced your Blogger SEO. Now when crawlers will crawl your home page they will be able to learn much more about your Blog because through Meta descriptions and keywords tags, you are giving them brief introduction of your blog.

2. Using H2 Tags in Your Blogger Post Title:

H2 tags are of greater significance because these little tags allows search crawler to identify which keyword to rank higher in the Search results. If you have ever noticed that the Tags which are associated with Blogger post titles are mostly H3 tags which certainly drop the worth of a certain keyword so, it is extremely crucial that we utilize H2 Tags in our Blogger Post Titles. To change your existing post title H3 Tags To H2 do as follows.

Just Go To Blogger.com >> Template >> Edit HTML >> Proceed

Don't forgot to Check/Tick Expand The Widget Box.

Now search for the following or similar codes in your template.

<h3 class='post-title'>

<b:if cond='data:post.link'>

<a expr:href='data:post.link'><data:post.title/></a>

<b:else/>

<b:if cond='data:post.url'>

<a expr:href='data:post.url'><data:post.title/></a>

<b:else/>

<data:post.title/>

</b:if>

</b:if>

</h3>

When you find the above code or a similar one replace it with the following code.

<h2 class='post-title entry-title'>

<b:if cond='data:post.link'>

<a expr:href='data:post.link'><data:post.title/></a>

<b:else/>

<b:if cond='data:post.url'>

<a expr:href='data:post.url'><data:post.title/></a>

<b:else/>

<data:post.title/>

</b:if>

</b:if>

</h2>

Now your H3 Post titles are changes to H2 tags. You have wait around a week till the crawlers update their history, and soon after it you will notice a breeze of traffic flowing all round your blog. Remember: Only update your H3 tags if you are not getting sufficient traffic from search engines.

3. Optimizing Blogger Post Titles:

If you Blogger template is not optimized for Proper Post Titles then you might have noticed most of your Posts first shows (YOUR_BLOG_NAME), then it shows (YOUR_POST_TITLE) which indicates that your targeted keywords is showing at the end, instead of appearing up front.

For Example, on a blogger blog we published a post with Title “This Post is Written By Syed Faizan” and your blog title is “My Blogger Lab” then it would appear like this in the Google Search engine “My Blogger Lab : This Post is Written By Syed Faizan”. So, it is crucial that you move your Blog Title in the end i.e. “This Post is Written By Syed Faizan - My Blogger Lab”.

Go To Blogger.com >> Template >> EDIT HTML >> Proceed

Search For <title><data:blog.pageTitle/></title> (usually at the top of your template).

When you find it just replace it with the following coding.

<b:if cond='data:blog.pageType == "index"'>
<title><data:blog.pageTitle/></title>
<b:else/>
<title><data:blog.pageName/> | <data:blog.title/></title>
</b:if>

That't it save your template and now your Post titles will show your BLOG_NAME at the end of each and every post.

From The Editor's Desk:

By apply these three techniques you will surly notice a significant increase in your Blog Traffic, but if you are already getting heaps of traffic then you don’t need to do anything just work on building quality Content. If you need any help feel free to ask till then, peace, blessing and happy SEO optimizing.

SEO News Updates, SMO, SEM, Search Engine Optimization Tips & SEO Expert Bhopal

Monday, August 20, 2012