Friday, August 31, 2012

Search Engine Usage Based On Browsers Used

According to a study that was carried out by ad network Chitika, people who use Internet Explorer tend not to use Google and instead use Yahoo and Bing. The ad network analyzed hundreds of millions of ad impressions earlier this month (within The US and Canada).

Chitika was seeking to conclude which search engines were used on each of the different browsers.

From this study they found out that Google generated 74.7% of search traffic across all of the five browsers which were examined. Yahoo came in second with 12.3% and Bing was placed third with a 9.74% share of search traffic across all five browsers. In comparison to the most recent comScore data, which was carried out in July 2012, Google was shown as having 66.8 percent, Bing with 15.7 percent and Yahoo with 13 percent of US search traffic.

Among the major browsers out there, such as Google chrome and Firefox, Google had the greatest share of search traffic on chrome.Opera is the only one higher at 95.3 percent but Operas share in the PC market is insignificant compared to Google Chrome and others. The browser in which Google had the lowest amount of search traffic, according to the study, was internet explorer, with 53.1%. The graph below can help you to see more detail:

Search-Traffic-Comparison

Consequently Internet Explorer is also the browser where Yahoo and Bing’s shares are the greatest out of all five browsers, with Yahoo having 19.1 percent and Yahoo having a share of 22.5 percent. However, Bing is the default search engine when you are using Internet Explorer. Microsoft’s Internet Explorer has the biggest share of the US PC browser market at either 41 percent or 54 percent, totally depending on which numbers you believe to be true. Although, on a worldwide basis, several sources out there have recently proclaimed that Google Chrome is in fact the browser market leader. You can see this below:

Global-Browser-Market-Share

Personally I think that Google Chrome is more likely to be the browser market leader, simply due to its reliability and the speed in which it loads web pages.

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